Best Business Expert

Do you want to make more money in your business? Do you want to drive down expenses? Do you want to work a little less so you have more time for family? The answer to achieving these things just might surprise you: The answer is that you need to do the same old thing.

The problem is, business owners need to be all things to all people and they can be pulled from one issue to the next throughout the day. Because of this, best practices don’t become "practices"! And good habits don’t become "habits".

Here are a couple of examples:

A freelance graphic designer might normally give great service and speedy turnaround times but takes on too much work and can’t deliver it on time.

A consultant who tries out Twitter one month and doesn’t get any benefit out of it so they try out Facebook another month and LinkedIn another month.

A real estate agent who tries different methods of lead generation and creative ways of showing homes and closing deals.

The problem, in each example, is a lack of consistency. Businesses will do far better, they will run more productively and profitably, and they will drive down expenses and increase customer satisfaction when they perform consistently. Consistency in business means finding the best options and then doing them over and over and over and over (instead of trying to do too much or jumping from one thing to another).

The freelance graphic designer will know how much work can be handled and will minimize the amount of time that they take on more. The consultant will choose just a couple of social media and will work those diligently. The real estate agent will find two or three lead generation methods and will run with them.

Sometimes, the temptation is to try out different things in case you find something better. While it’s okay to test new options to see what the result might be, the danger is that you give up way too much by neglecting proven methods. This is a mirage; a "grass looks greener" situation. Many businesses will be far more successful if they find just a few good practices and stick with them… occasionally (emphasis on occasionally) dialing in additional options to test them.

So, here’s how to make this happen for you:

1. Identify your best practices. You probably know them (even if you don’t realize it). They’re the actions you take that are the most profitable.

2. Turn them from concepts into actual systematic processes by writing them down and figuring out how you can do them efficiently.

3. Do them over and over and over and over and over.

4. Repeat #3.

5. Repeat #3.

6. Repeat #3

Now, I’m not suggesting that you just through innovation out the window. But I am suggesting that your business will be more successful when you harness your innovative ideas and instead focus your efforts on performing good habits again and again.

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