Best Business Expert

This is the season in which we tend to throw our diets aside and gorge ourselves on whatever happens to be served up at the table or stuffed into our Christmas stocking. So, this article by Seth Godin may be seven months old but it is timely in its topic and in its relation to food. You should read the full article here but I'll summarize it for you below:

In his blog, Godin talks about the choices that a business has: It can remain the same, offering the same kinds of products to its current customer base (which, he says, is akin to a buffet adding two more bacon dishes to its offerings). Or, it can get deeper or wider. 

Godin says that a business that goes deeper is like a buffet that becomes a bacon-only buffet. In other words, the business becomes insanely focused on just one thing.

And, Godin says that a business that goes wider is like a buffet that offers additional foods (like tofu and vegan offerings) for people who might not be attracted to the regular buffet fare.

So, what are you doing to do this year to grow your business? According to Godin, you need to go deeper or wider. Think about how you can deepen your offering so that you are so focused, you'll become thought of as THE go-to person. Or, think about how you can widen your offering so that you become relevant to a far wider audience than you were before.

Related Articles:

• The Year of the …
• Surviving Your Business in Tough Economic Times
• Ten Tax Tips
• Fighting the Herd Mentality
• Creating Deeper Social Engagement